ICON X Change – The 2014 ICON expo format is changing next year from the traditional trade show. The concept is changing to business to business meeting format in addition to a more intimate trade show element. This will allow for much more one on one time with specific vendors and producers and a much more efficient method of connecting. The new event format fosters productive engagement, it is an interesting, welcoming event to attract attendees, is the right-size for our industry, welcomes current partners and provides opportunities to expand with new partners. There are many details still to be determined, contact Debbie Morris for more information.